Is Having Professional Branding Really That Important?. The importance of branding is what we have explored in the blog post below
Everyone thinks they are a designer right?, pahhhhhhh where do we start
While most people have Canva or even photoshop these days, it appears that anyone can create a logo. You just need to pick a font and a colour, right? …………..Wrong.
We’re professional graphic designers, so of course we’ll say that!. However, there are several reasons why we know the importance of branding.
A branding set may appear to an untrained eye to be a collection of font, some colours, and possibly a photo or icon. But in reality there is a lot of thought process that goes into designing an effective brand. From their uses to their legibility, the emotions they’re attempting to convey, the audience they’ll be in front of, and so much more. Branding can make or break a company. When done correctly, they can help your company grow and thrive.
Common branding Mistakes
There are some common mistakes we see amateurs make. Such as selecting an illegible font, using an overused stock photo for an icon, or creating an overly complex logo that can’t be used in all the places it should.
The thing is, while a logo may look fine in your Word Doc, it will stand out when placed next to your competition at a tradeshow or on your new professionally designed website.
Why Hire a Professional to develop your branding?
While the fact that they avoid these common blunders is a big plus, there are some other excellent reasons as well. A professional branding set includes much more than just a distinctive design. Along with each format, your designer should provide a unique story that speaks to your brand. This one-of-a-kind story can be used to speak to both your company and the brand design itself, demonstrating that your branding is more than just a pretty face.
Another significant advantage of working with professional designers is that your branding will be rendered in all the necessary formats. When creating your branding, our design team frequently takes the time to mock-up how your branding would look on common uses related to your business. We mocked up a van design for a construction that had custom-wrapped vans, for example. For vet practice, we create mockups of the new branding on signage and stationary. In addition, for eCommerce businesses, we show how the branding appears on your products, on social media, and elsewhere. Once approved, you’ll also receive different rendered versions of your branding, such as horizontal and vertical versions, as well as versions that work on dark and light backgrounds. A comprehensive set of branding guidelines to tell you exactly when and how you should use your branding to maximise it effect.
The importance of branding is vital to your business, which is why you should consider the branding proves as a valuable investment.
Branding serves as your businesses first impression. It will be the first thing that people see about your company, and they will make an instant decision about how they perceive it. If done correctly and strategically your branding should stand the test of time.
Given the significance of branding, it makes sense to consider it an important business investment. Take the time to have your branding professionally designed or redesigned, commit to the process and timescales and you will not be disappointed with the results.
Do You Want a New Professionally Designed Branding for Your Business?
We are the ones to contact. We’ve helped dozens of businesses with Branding at OH! whether it’s a brand new logo for a new business or a refresh of an outdated logo, we’re here to ensure that your company makes the right first impression. Fill out the form in our contact page and we’ll talk about how our design process works.