Answer these three questions and I promise you; you will have much more clarity when you come to successfully run your Instagram account.
So why Instagram? this is a question that comes up with my clients time and time again.
Instagram for me on a personal level is a great way for me to express and showcase my creativity in a largely positive place, Instagram is my happy place one could say.
Why Instagram business? well other than me spitting out a tonne of stats that I am sure you have all already read, Instagram for us is a place where we are free to express our creativity, it’s the place that we really build on relationships with our future clients and followers and for us, it’s also the place where we feel like we can add value to our community.
Also it’s the place that I don’t get annoyed at all the moaning Minnie’s and negative Nancy’s like I do on Facebook (nuff said)
So for today lets get those THREE questions answered that will allow you to really focus on your Instagram masterplan.
Type this out, print it off and stick it up in your office. It may seem like a bit of work, but I can absolutely promise you it will all be worthwhile
1.What is your brand mission?
- What does your business do?
- Why did you set up your business?
- What makes your business different?
- What is your business known for
- What are your core values?
2.Who is your audience?
I’m sure by now you will have heard every marketing expert and their dog prattling on about buyer or client persona’s but there is a reason for this. Working out what your buyer persona is or are is so important because if you haven’t got a clue who you are targeting your marketing exercise at it will be like shooting blindfolded.
Don’t feel like you have to go down the track of just having 1 persona, most businesses have multiple and also bear in mind that you maybe aspiring to target a new customer type so you may have a current and prospective persona.
The more details on this on the better.
Ask yourself these questions then elaborate.
- What profession is your buyer from?
- Are they male or female?
- How old are they?
- Where are they based?
- Where do they hang out?
- What hobbies do they have?
- What is important to them?
- What drives them?
- Give them a name
The list of questions really could be endless, but I think you will get where I am going with these.
What do you really want to get out of your Instagram account? Ask yourself why 5 times.
- Why do you think your business should be on Instagram?
The exercise of asking the Why question 5 times means that you really must dig deep, and it uncovers the real reason.
I bloody love to get my hands on an Instagram strategy so if you feel you need a little more in depth help or you just want to take the guess work out and you want to hand it over to the expert then do please give me a shout.