A number of years ago at a past place of work I was in the middle of recruiting a new member to our team when I was sent, via our recruitment company, a web address, I shit you not.
In this case, I was met we a rather hilarious headshot that looked like it had come straight out of Wolf of wall street, super shiny over whitened Ross Esque teeth and a spray tan to put Katie Price to shame but let’s face it, it did its job, it got my attention.
How bizarre I thought to myself, why on earth would someone take the time and the expense to build a website purely for the purposes of CV but how very wrong I was to think this way.
Now knowing me like you lovely people do you are well aware of my super sleuth activities and my incessant need to answer the why?. So why did this gent take the time, effort, and expense to do this?
I may say I am now sitting here with my 3 children’s name domains as well as my two nieces, parked up and ready to go whenever they are. So why, I hear you asking, would I go to the lengths of doing this so far in advance of them taking their very first steps onto the job ladder.
“Personal Branding” is the why.
You see we now live in a world where the exercise of personally branding one’s self is taken up by younger and younger entrepreneurs. We live in a world where an 8 year old Youtuber (ryanstoysreview) earned a whopping $26 million in revenue in 2018, so you can see why this is such an appealing process.
So what does it really mean for the CV site, digital CV or website resume (or whatever else you want to call it). It means that digital CV’s are going to become more and more commonplace, they are going to become the “norm”. I am utterly convinced of this and that is why I have all of my domains parked.
Many of you will already know that the design and build of a beautiful website with a top-notch user experience and superpowered SEO, is no mean feat but It does not need to be complicated. I firmly believe that simplicity is key in this instance and with any personal branding exercise its single purpose is to put your best foot forward. It offers you the opportunity to show your skills, talent, and personality off in their best light.
Do I think it is worth building a CV site? I certainly do! If you are a solopreneur consultant your digital CV could very quickly become your best business asset. If you are a multihyphenate a digital CV site could be the very thing to allow your business portfolio to flow and a great place to show off all your skills. If you are a student (and I think is an important point), a digital CV site makes for the perfect portfolio, showing off your progression through education.
It could be the key in showing your personal progression story.
Gary Vaynerchuk talks in great detail about the use of social media being used to document progression and how much he would have loved the opportunity to have been able to look back and re-live learning all the different wine tasting notes. The digital CV would be a professional version of this. It would make for a very emotive way for future employers or clients to view your story.
Lastly, I think that a paper CV is a very sterile way for recruiters to form an opinion of you without even meeting you. In the past, I have disregarded applicants because there have been too many paper CV’s to go through in an effort to achieve the best possible shortlist. I doubt very much that I could have discounted an applicant as quickly if I had been able to see a photograph or video of them and read their story.
As you may have gathered by now I am rather passionate about the new way to show an applicant’s talent so if you or someone you know is in need of a step up the ladder, please give me a shout.