BRAND ME BABY!!!!!!!!

Explore what this crucial business term entails and what you can do to define one for your Biz.

Branding is an essential component of any business, large or small, for both B2C or B2B. An effective brand strategy gives you a competitive edge in increasingly competitive world we live in today. But what exactly does the term “branding” necessarily mean?  and will it even have an impact on a small business like yours?

Put bluntly, your brand is your promise to your client or customers. It tells them what they can expect from your products and services and distinguishes your offering from that of your competitors. 

Your brand is formed by:

  1. Who you are
  2. Who you want to be
  3. How others perceive you. ……. Simples

Are you the industry’s trailblazer when it comes to innovation? Or the seasoned, dependable one?

Is your product a high-priced, high-quality option, or a low-priced, high-value option?

You can’t be both, and you can’t be everything to everyone and lets make this super clear right hear and now DO NOT TRY TO BE EVERYTHING TO EVERYONE, trust me it wont work I have seen it time and time again.

 To some extent, who you are should be based on who your target customers want and need you to be and this is something that we will touch on.

Your logo is the foundation of your brand. Your brand is communicated through your website, packaging, and promotional materials, all of which should incorporate your logo and reflect the message and the tone your brand purveys. 

Handwritten in crossword for strategy

Brand Strategy & Equity

Your brand strategy describes how, what, where, when, and with whom you intend to communicate and deliver your brand messages. Your brand strategy includes where you advertise. Your distribution channels are also an important component of your brand strategy. What you communicate visually and verbally is also a part of your brand strategy.

Consistent, strategic branding leads to strong brand equity, which is the added value brought to your company’s products or services that allows you to charge more for your brand than comparable, unbranded products. Coke vs. a generic pop (come on I cant possibly be the only one to call it pop can I ?) is the most obvious example of this. Coca-Cola can charge more for its product because of its strong brand equity, and customers are more than happy to pay that higher price.

Brand equity’s intrinsic value frequently manifests itself in the form of perceived quality or emotional attachment (This will not be the last time you hear me talk about perception v reality). Lets take  Nike, for example, it associates its products with sports stars in the hope (hope is in this case a carefully calculated strategy, one which I would suggest you all observe) that customers will transfer their emotional attachment to the product from the sportsman.

Defining Your Brand

Defining your brand is a journey of self-discovery in business. It can be difficult, time-consuming, and unpleasant at times but so very valuable.

My suggestion is that we answer these questions with the five why’s. The five whys are a long time trusted technique to get you down to the nitty gritty and the real answer to the question in question. 

5 Why’s

What is your company’s mission?

                                                                           Why?

                                                                           Why?

                                                                           Why?

                                                                           Why?

                                                                           Why?

What are the benefits and features of your products or services?

                                                                           Why?

                                                                           Why?

                                                                           Why?

                                                                           Why?

                                                                           Why?

What do your customers and prospects already think of your company?

                                                                           Why?

                                                                           Why?

                                                                           Why?

                                                                           Why?

                                                                           Why?

What qualities do you want them to associate with your company?

                                                                           Why?

                                                                           Why?

                                                                           Why?

                                                                           Why?

                                                                           Why?

Do your homework. Learn about your current and prospective customers’ needs, habits, and desires. And don’t base your assumptions on what you think they think. Find out what they think.

Because defining your brand and developing a brand strategy can be difficult, consider enlisting the help of a professional, even better drop me a line and we can discuss your options.

How do you spread the word about your brand once you’ve defined it? Here are a few tried-and-true pointers:

Develop a superb logo – Remember this is going to be the book cover equivalent to your brand. Yes yes I know “you shouldn’t judge a book by its cover” but we all know that’s a load of bollocks don’t we. Your logo is an investment in your business , I know its tempting to knock one up on Canva or head to Fiverr but please consider if you wish to purvey a professional business then you need be voicing that message through your branding. 

Make a list of your brand messaging –  What are the most important messages you want to convey about your brand? Every employee should be aware of your company’s brand characteristics.

Integrate your company’s brand –  Branding encompasses all aspects of your business, including how you answer the phone, what you or your salespeople wear on sales calls, your e-mail signature, and everything else. Establish a “voice” for your company that is consistent with your brand. This voice should be used in all written communication and incorporated into all visual imagery, both online and offline. Is your brand approachable? Maintain a conversational tone. Is it posh? Make a more formal appearance. You get the idea.

Fox Planning

Create a tagline – Create a statement that is memorable, meaningful, and concise, and that captures the essence of your brand. Now I’m not gonna lie Taglines could be a whole other behemouth blog on their own and I very much lean on my husband the tagline titan that he is but play around with some words that describe you and your brand. There is a great book called Hype yourself by the super sassy Lucy Werner and in it she has a fantastic method for developing your one liner, ive used it myself, I use it on all of my clients and I recommend you take a look too.

Now lets get to my fave task create your branding guidelines and then STICK TO THEM it really is that simple but if you struggle with colouring in between the lines consider asking your graphic designer to be your branding guardian, to give you a quick side jab if things are looking less that branded. Create brand templates for your marketing material, social media Website etc etc etc. Throughout, use the same colour scheme, logo placement, and overall look and feel. You don’t have to be flashy; KEEP IT CONSISTANT.

Don’t be a sell out Sally!. Maintain your brand’s integrity. Customers will not return to you or refer you to others if you fail to deliver on your brand promise.

KEEP IT CONSISTANT (there we go, shes getting shouty). I put this point last because it involves everything else and is the most important tip I can give you. If you can’t do this, your efforts to build a brand will fail.

How OH! Can help you!

A great brand exists at the intersection of function and aesthetic value. It captivates, persuades, and is perfectly logical. The journey there should be transformative and empowering, with deep connections formed along the way. We watch and hear until we fully comprehend, and only then do we dive into the creative challenge.

OH! facilitates the perception of their clients’ vision. We the creative middlemen. We serve as a link between a client’s idea and the persons to whom they want to communicate it. We investigate the roots of every concept in order to gain a comprehensive understanding of the what, why, and how.

Do you want to build a strong well-known brand?

Head to the contact page , or email hello@ohagency.co.uk to find out how we can help you. We’d love to hear from you!

Don’t Stop Here

More To Explore

This website uses cookies to ensure you get the best experience on our website.